About Us

Unlock the Secret of Bigger Fish: Discover the Superiority of Handcrafted Lures

We specialize in handcrafted fishing lures and provide superior service, so you can be out on the water catching big fish in no time. We strive for perfection with every custom lure we make. We pay special attention to detail, utilizing modern technology to maximize the fish-catching capability of each lure we craft. Not only do we make existing types of lures accessible to customers, but we also make new varieties accessible.

Our lures will help you land bigger fish in any freshwater lake. Our custom orders have the advantage of being made with the perfect materials to match the type of fish you are targeting. We also offer free consultations to help you choose the right lure, so you can be confident you’re making the right selection. No matter what type of fish you’re after, we have you covered with our diverse range of soft lures.

If you have any questions or would like to place a custom order, please feel free to give us a call. We are here to help you get out on the river or lake and enjoy the outdoors. Put the call in; get the fish in with our lures and superior service. Check out our selection of lures today and use the contact form to get in touch. With GW Admiral's Custom Lures and More, you can be sure to unlock the secret of bigger fish and make the most of your next fishing trip.

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Reel in the Fun!

Whether you seek unique designs, expert color mixing, or competitive pricing that beats big box stores, we've got you covered. Join our family-owned legacy and cast your line into a world of customized excellence. Reach out to us below, and let's embark on your unforgettable fishing journey together!