About Us

Handcrafted Excellence: Elevate Your Fishing Game

If you're an aspiring fisherman from Lynchburg or anywhere in the continental US, we're here to serve you. We offer a variety of custom-made lures for freshwater fishing. We've been fishing for over 40 years, honing our skills to help ensure that each lure is built to perform.

GW Admiral's Custom Lures and More is a family-owned business that prides itself on making things the right way. With our extensive experience, we have a deep understanding of what it takes to make the best lures and get them to you ready to fish. We strive to build lures that produce the best results, and our family's passion for the outdoors and fishing is what drives us. Our commitment to quality and customer satisfaction is evident in every lure we make.

We are here to serve your fishing needs. If you're looking for specific types of lures, you can reach out to us through the contact form or by calling (434) 221-1547. We make sure that each lure is set up to match your fishing needs and can help you nail your catches. Our custom-made lures are crafted with love and care and are created to bring you success on the water.

Contact Us

Reel in the Fun!

Whether you seek unique designs, expert color mixing, or competitive pricing that beats big box stores, we've got you covered. Join our family-owned legacy and cast your line into a world of customized excellence. Reach out to us below, and let's embark on your unforgettable fishing journey together!