About Us

Bringing Quality and Ideas to You

Are you looking for the perfect soft bait fishing lure for your next outing? Look no further than GW Admiral's Custom Lures and More! We are a family business based in Lynchburg, Virginia, with the expertise and craftsmanship to provide quality fishing lures to our customers.

We have a wide array of premade lures to fit any fishing need: crappie minnows, panfish/crappie lure, grubs, the best seller stick worm "Kitchen Sinko", and a kicker tail worm, all available for custom orders. We will be adding more lures as we grow! Our lures are created with perfection, precision, and expert guidance, guaranteeing that fish in your local freshwater spots are hooked.

Our commitment to quality goes beyond these lures alone. We also offer custom lures to meet the demands of any angler seeking the perfect tackle for a successful fishing trip. We strive to help you catch that elusive trophy fish. Nothing pleases us more than helping you with something you love to do. We understand how passionate you are about fishing, so we make sure that we can always provide you with custom lures made to your exact specifications.

Our family-owned and small business stands out from larger stores, as we offer personalized goodies that cannot be found anywhere else. We guarantee that we can offer you something tailored just for you. Let us make sure you have the right lure for the right spot.

At GW Admiral's Custom Lures and More, we understand the commitment and passion required to be an experienced angler. Let us make sure you’re equipped with the best fishing lures to make sure you bring home your trophy catch.

Purchase your preferred custom lure today and take your fishing game to the next level! 

Contact Us

Reel in the Fun!

Whether you seek unique designs, expert color mixing, or competitive pricing that beats big box stores, we've got you covered. Join our family-owned legacy and cast your line into a world of customized excellence. Reach out to us below, and let's embark on your unforgettable fishing journey together!